I bet you’re wondering what exactly Avoma does and, more importantly, if it is any good. Is Avoma right for you and your business?
What are the tool’s top features? Who are Avoma’s biggest competitors, and how do they compare?
Will Avoma give you the winning lottery numbers?
OK, that last one is a definite ‘no’ – but there’s other cool stuff Avoma will do as an AI meeting assistant. We’ll explain the main functions and benefits of this software, then explore some alternatives that could be equally – or better – suited toward your company.
What is Avoma?
Avoma is a sales-focused AI meeting assistant that helps manage a customer’s lifecycle. Think of Avoma as a little digital friend that helps you prep for meetings, take notes for you during calls, and give you a hand putting all the pieces together afterward.
Designed and built with the customer-facing team in mind, it’s a tool conceived to help anybody working in Customer Success, Customer Service, or Sales.
The unique selling point that Avoma, as a sales tool, prides itself on is that it’s all about focusing on the meeting. What’s a meeting you might (read: definitely not) ask? Tom’s got your back.
@tldv.io Makes perfect sense. #meeting #comedy #corporate #meetings #9to5 #firstday
♬ original sound - tldv.io - AI Meeting Recorder
While many other options have plenty of bells and whistles (we’ll get to that later!) Avoma is about simplicity and ease of use. It integrates with your calendar, transcribes, and allows you to take notes for later reference.
If you have any kind of voice interaction with end-users, customers, or even your team, there’s some real value to benefit from with Avoma.
However, Avoma does have its limitations….
One apparent benefit of Avoma is that it has a free plan. Yay! Who doesn’t like free plans!? Many meeting recording tools cost a small fortune, particularly those geared up within the Sales and Customer Success space.
But equally, sometimes, when things are free – you get what you pay for.
A lot of Avoma’s top functionality is ringfenced behind the paid-for plan.
There’s also very limited functionality for non-English speaking users (that goes for both customers and employees).
Equally, by their own admission, it’s best suited to SMB and mid-market, so it suggests if you wish to scale to Enterprise along the road, you may struggle or need to swap to a completely different system.
Small things, but they’re important to consider in the long run. If the software doesn’t feel like a perfect fit, it’s worth looking at some Avoma alternatives:
Pros
- Compatibility. It can be used across Google Meet, Zoom & Microsoft Teams.
- Video and audio. Offers support for both video and audio calls.
- Collaboration. A collaborative tool that allows multiple people to edit notes in real-time.
- Easy to search. Searchable database.
- Timestamps. Timestamping options available.
- Free plan. Promises its basic plan will “always be free”.
Cons
- While you can integrate with CRM systems, it will cost you about 49 – 79 USD/ month on top.
- Being able to use it with Google Meet, Zoom is only available on Pro
- Speaker recognition is only available on Pro
- In fact, short of being able to listen back to audio calls and adding timestamps, everything else is only available on Pro
- Very geared up towards sales and Customer Success, rather than being multi-use
- Users have commented about the UI feeling cluttered
So while Avoma is free to use, the vast majority of benefits and functionality is on a paid-for plan which starts at $17 per month.
If you’re looking to onboard an entire team, integrate into your CRM, and add in a bunch of extra functionality, the lego-style costings could start to creep up and start wiping out more of your ROI.
If price, or even overall functionality, is something that’s pressing for you, then take a look at a few Avoma competitors and alternatives.
1. tl;dv
While many tools like Avoma are geared up for Sales, HR, or other specific departments, tl;dv is an online meeting recorder that’s perfectly suitable for any team. With an intuitive interface and amazing onboarding, tl;dv is a simple yet powerful tool that anyone across your organization can easily adopt.
If you want to use it as your sales call recording software, then you can do so – but you won’t have to worry about non-Sales people struggling to understand or access the tl;dv platform.
It also has state-of-the-art AI features that can help you generate meeting summaries, take notes, or even create highlight reels!
Avoma has its free tier but with considerably limited functionality. tl;dv also has a free tier which offers a whole lot more.
Recording, transcribing, timestamping, tagging, clipping, sharing and generating AI summaries – all these juicy features are available one the Free plan of tl;dv.
Andd if you want a bit more, such as extra integrations or additional AI features, then the Pro plan starts at just $20 per month. There are no hidden fees, storage costs, price by per minutes etc – you just pay per month and you get the whole shebang. And in certain countries, you even get a discount.
(Pssst… there’s also a really awesome affiliate scheme too.)
There’s no commitment, no expiring free plan, no complicated onboarding, no resource-heavy installation.
You’ll not suffer through any lengthy upsell calls where some green sales rep will try and flog you that super-duper golden platinum diamond plan.
tl;dv is a light-weight extension that takes seconds to install, and then you’re ready to go.
- If you work in business development, you can speak with prospects and share clips with the wider team.
- Want to know when your prospect has watched your meeting back? DING! You get an alert. Time to close?
- Customer Success can share clips and amplify real-life customer voices with key stakeholders and store them for reference.
- User researchers can use it to conduct, store and reference user interviews.
- Your can choose to skip meetings and instead catch up on just the important bits later on.
There really is a benefit across the board for using tl;dv.
So, if you want to simplify your conversations and meetings without compromising on features or cost – tl;dv could just be exactly what you’re after. 🤩🤩🤩
Pros
- Records video and audio of conference calls as the ultimate AI meeting assistant
- Integrates and records on Zoom, Google Meet, and MS Teams calls
- Speaker recognition comes as standard – even on the FREE plan
- Transcribes all conversations
- Timestamp conversations
- Available in 25+ languages
- Integrates directly with Slack, SalesForce, Notion, and other leading software
- All transcriptions are searchable and shareable, with the opportunity to create shareable clips and AI-generated reels
- All recordings are stored in a cloud-based ensuring every utterance and note is saved
- Equally, this cloud-based storage can be used to support UX research as a repository for user interviews
- Driven by GPT-4 with new AI-driven features constantly being added, including automatic meeting tagging and more
- AI summaries and notes
- These key features are ALL INCLUDED in the free plan
- Tailored Enterprise plans and loved by teams such as HelloFresh, Loom, and more
Cons
- Not available for WebEx or BlueJeans
- Can’t be used on VOIP calls or telephone calls
- Makes other companies envious, and embarrassed about their free plans
tl;dv vs. Avoma
While both boast a free tier, the sheer functionality and usability of tl;dv’s free tier far outweighs Avoma’s.
Avoma is equally incredibly geared towards sales, and while that can be used in other areas of business, tl;dv is very much a more “one-size-fits-all” approach.
Also, tl;dv is far more scalable. The tool is used by companies big and small, and is even appropriate for personal use. What’s more – any member of an organization can quickly learn how to use this straight-forward meeting assistant.
2. Gong
Gong is one of the heaviest hitters on the market when it comes to sales-based meeting software. Gong lives, breathes, and embodies the full Wolf Of Wall Street spirit when it comes to AI-driven tech.
It’s analytics-driven, with an AI system that can detect sentiment and summarise key information from calls. There are libraries of data and discussion topics to draw from, making it ideal for sales teams needing a comprehensive solution that can double up as a faux sales manager breathing down your neck.
It is also rather pricey and exclusively designed for sales teams and departments.
If you’re in a different department and already a little resentful of sales (cough Customer Success cough), this ain’t gonna make your life any easier. Sorry!
Pros
- Hyperfocused on sales teams so offers relevant functions
- Rich analytics and AI-driven
- Ability to detect sentiment
- Has libraries of data and discussion topics
Cons
- Very much geared towards sales teams – not ideal for other departments
- Eyewateringly expensive and needs to be implemented across an entire team
- No free tier and no option to pay on a month-by-month basis
- You need to call and demo for a price
Avoma vs Gong
This is like comparing a cruise liner and a row boat. They both sail the seas (or see the sales…see what we did there? 😉😉), but they are very different beasts.
If you want to push sales hard and money isn’t an object (or less of an object, at least), then Gong will hands down deliver. If you want simplicity and savings, then it’s Avoma… but then you’re going to be lacking in simple functionality that would get in a tool such as tl;dv.
3. Fireflies.ai
Fireflies.ai is an AI-enabled platform focused on conversation intelligence, document analysis, and automated transcription services – with a somewhat specific focus on customer service. It’s not super sales-driven or customer-facing per se, but certainly has functionality that lends itself to both.
One of the more standardized tools on this list starts with a free tier that records audio & video of meetings. It transcribes conversations, adds timestamps and more. However, if you want speaker recognition, this tool doesn’t offer it.
While it is simple, it does pack a lot of good features in and offers a different levels of entry for different size companies.
Pros
- Offers the ability to record Teams, Webex, GoToMeeting
- A range of CRM integrations
- Searchable meetings
Cons
- No speaker recognition
- Video recording is only available in the Business plan
- Lower-tier pricing is based on minutes recorded. If you are a small company but with a lot of video calling/facetime, it can be tempting to go for the free or cheaper option, but it may mean you hit a wall. To upgrade to unlimited, you would need to double your investment
- Equally, even with the “unlimited” recording, there are monthly credit limits for some of the functionality
Fireflies vs. Avoma
While on the face of it, Fireflies would be the better of the two with its free tier and functionality, there is a slight concern about the structured pricing.
With Avoma, although the pricing starts at $17 USD/month and there are costs for add-ons such as CRM, the pricing appears to be more upfront. Fireflies, while it does have some good AI additions and is well known, it does seem to have some hidden pricing and fees that could end up being a nasty surprise.
If you’re a smaller team and want to keep the costs down and not too bothered about video recording, transcribing, etc, then Avoma will certainly scratch that itch. For anything more advanced or larger teams, it might be worth going with Fireflies. However, be aware that both it may be a bit up and down when it comes to what tier will suit you and your needs best.
4. Salesken
Offered as “a conversational intelligence platform that helps sales teams improve performance and reduce acquisition costs,” Salesken offers a lot of great functionality for sales teams in a full omnichannel style approach.
As well as recording meetings, it loops in lots of other platforms, tools, and touchpoints that a sales rep or agent uses to create a big picture of your sales team overall.
From looking at who is dealing with objections most effectively to analyzing sales calls in real-time, it has the potential to be incredibly powerful and useful for larger sales-driven organizations.
Pros
- Like sales coaching on steroids, it listens, assesses, critiques and gives suggestions to sales reps in real-time
- Integrates with CRM and other tools
Cons
- Can’t share calls outside the platform, so no good for sending clips to prospects for additional buy-in
- It’s very geared up for sales, like solely for sales, and it can’t be used for other departments
- It could be viewed as intrusive and distracting with its AI insights and intelligence
- Pricing is not transparent
- Requires some setup and onboarding
Salesken vs. Avoma
Salesken is really geared up for sales teams and larger organizations. And, while Avoma could cater to those too, it’s not quite as in-depth.
Salesken has features focused on helping sales reps be more productive and efficient, whereas Avoma is more generic in terms of its overall offering.
If you have a call center-style approach, or high volume, video calling sales process that requires more of your business’s eyes on the staff than the prospects, Salesken is great.
For pure call recording, Avoma is stronger, purely because you can share the clips outside of the organization.
5. Chorus.ai
Chorus.ai is another call recording and analytics platform that focuses on improving and driving sales performance and increasing team productivity.
As well as the ability to record calls, it uses AI to analyze and provide insights on those calls.
For example. if your team’s closing rate is dropping, it can provide insights into why this may be happening. It can also learn and model successful behavior and make suggestions to replicate that success.
Much like Gong and Salesken, it is solely sales driven and offers a suite of features and analytics that can be used to increase sales and revenue.
Pros
- Very focused on sales and revenue generation
- Offers AI insights with advice on how to improve sales performance and process
- Can also analyze emails as well
Cons
- Pricing is not transparent, so it’s difficult to gauge the investment. However, expect to pay between $1,000 and $2,000 per rep, per year
- It only works with Zoom
- Insights could be deemed as micro-managey rather than supportive
Chorus.ai vs. Avoma
When looking between the two, much like Gong, Avoma is better suited for smaller teams whereas Chorus.ai seems to be best used by larger organizations looking to drive sales performance and increase revenue. For example, suppose you are a multinational company with hundreds of reps. In that case, Chorus could provide huge insight and data to supercharge those AI insights into closing way more deals.
There is, however, the $$$$ Million dollar question: Cost.
Avoma has a free tier, albeit with limited insight, but as an Avoma alternative, Chorus does not. You can demo the product and even get a free trial, but a complex tool like Chorus that requires a bit of hands-on learning could be an expensive test.
The Verdict: Is Avoma Right For You?
A huge range of tools out there caters to the space that Avoma sets itself in.
As a sales and customer-based tool, there are some incredibly powerful, AI-driven sales meeting recorders that claim to support and enhance sales teams. As Avoma competitors, they do offer an alternative but are at a totally different price point, resource, and time buy-in.
If you are looking for something more agile, that can be used for sales as well as with other departments, then Avoma is feasible but probably not the best value.
tl;dv, on the other hand (even on its free tier), offers way more functionality for free. With no commitment to purchase, why not check tl;dv out for yourself?
